|† We were early adopters of on-line data collection techniques, and as a result, have vast experience with this method of undertaking market research. The advantages of internet surveys are that a respondent can complete the questionnaire at his or her own leisure, the information provided is recorded instantaneously, and errors of transcription are eliminated. By contrast, today, telephone surveys are neither effective nor random due to the influences of voice mail, caller ID, and cellular telephones, face-to-face questionnaires must be very short, and mail surveys tend to be completed only by people with time to spare.
At the present time, on-line data collection is the quickest, least expensive and most reliable method of data collection. To review a few samples of on-line questionnaires that we have prepared and our in-house experts have programmed, link to: LBC Sample Surveys