Steven A. Letovsky B.Sc., M.B.A.
(514) 694-7589 ext 222

After completing his MBA at McGill University, Mr. Letovsky's career began with a marketing research position at Molson's Breweries of Canada. After two years, he moved on to more responsible positions in the consulting sector. Since 1976 he has consulted clients in both the public and private sector in virtually all aspects of marketing research that include: advertising, product promotion, sales forecasting, new product launch, line extensions, price sensitivity, location research and basically solving general marketing research problems. He is a qualified Focus Group Discussion Moderator and an expert in on-line questionnaire development. Steve owns L.B.C. Consulting Services, a management consulting firm which specializes in marketing research.

In the public sector, Mr. Letovsky completed marketing research projects for various Canadian Federal Government departments including; CRTC, Department of Defence, Industry Canada, Business Development Bank, Fisheries and Oceans, and Manpower & Immigration. On the provincial level, projects were completed for the departments of Education, Tourism and Heath & Welfare. As well, he has worked on Projects for the US Department of Agriculture and US Dairy Export Commission.

In the private sector, he has undertaken assignments for both large and small firms in the areas of consumer and industrial research. For example, projects were conducted for: VIA Rail, The Montreal Gazette, Abbott Laboratories, Avon Canada, Cadillac Fairview, Canadian Museum of Civilization, Best Foods, Provigo, Sanyo, Yellow Pages, ALDO, Telecom, Ivaco Rolling Mills and Infasco.

Abroad Mr. Letovsky has gained international experience as he has directed projects for Danish and Finnish firms during the 1990's through 2007. Presently the company is working on marketing research projects for companies interested in the North American market from the Middle East.

Mr. Letovsky teaches Marketing Research (more than 30 years) in the evening for McGill University's Department of Continuing Studies.

As a result of his vast experience and through his teaching affiliation with McGill University, Steve was selected to create & design key parts of an on-line course for the Canadian Market Research & Intelligence Association (MRIA). This course is offered to the Association's membership, which consists of over 2,000 practitioner Research Houses, as a means whereby their employees can earn the Certified Market Research Professional (CMRP) designation or obtain continuing education credits towards maintaining this professional designation.

As well, Mr. Letovsky has had articles published and has assisted in the editing of two marketing text book; Services Marketing; People, Technology, Strategy. Lovelock, Wirtz and Bansal 1st Canadian Edition, Prentice Hall and Basic Marketing Research: Using Microsoft Excel Data Analysis by Burns / Bush 1st Canadian Edition, Prentice Hall.

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