Market Research


Good business decisions are based on good information. Those firms seeking to develop their business have a critical need for information regarding e.g. market characteristics, the competitive environment and the real sales potential for their products and services.

Our market researchers are skilled in obtaining and evaluating market data. We will provide you with clear, concise information that informs you thoroughly and which helps you to make the right decisions. We do this through a systematic process of gathering, recording and analyzing data about customers, competitors and the market. Market research provides critical input required to create an effective business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can generate information on the characteristics of a target market and/or to learn more about current and potential customers. In short, the purpose of market research is to help companies make better business decisions.

The type of information we are able to generate through market research includes:

• Market size and future growth
  
• Analysis of the competitive situation
  
• Market trends and developments
  
• Overall market assessment
  
• Sales potential for your products

We are a full service marketing research house, with the years of experience necessary to be expert in all of the critical steps involved in executing a successful marketing research study. These steps include:

• identifying the critical research objectives
  
• developing the questionnaire
  
• establishing the research methodology
  
• selecting and or drawing the appropriate sample
  
• collecting and tabulating the information (SPSS)
• analyzing and interpreting the data
  
• writing a clear, concise report of the research findings

We regularly undertake qualitative & quantitative marketing research projects for both industrial and consumer products or services. Some of the various types of studies/techniques we use regularly include:

• advertising recall tests
  
• Delphi-style expert interviews
  
• customer satisfaction studies
  
• executive interviews
  
• face-to-face interviews
  
• focus groups
  
• market investigation
  
• on-line studies †
  
• on-line viral studies
  
• packaging testing
  
• price sensitivity studies
  
• product tests
  
• site studies (location research)
  
• taste tests
  
• telephone research
  
• tracking studies